Interested in Sponsoring Cowpaty & Rodeo

Rodeo is America’s greatest sport. It is the only major sport with roots that are entirely American, born from the working cowboy and preserved through generations. Today, rodeo is also one of the fastest-growing sports in the country, offering clean, family-friendly entertainment that appeals to all ages.

Our commitment to quality, family entertainment has helped establish a loyal and dedicated fan base that returns year after year.

From the opening of the grand entry to the final bull ride, Cowpaty has more direct interaction with the crowd than any other performer in the arena. As the rodeo clown and entertainer, Cowpaty is consistently one of the most talked-about personalities by fans long after the event ends.

Beyond entertainment, Cowpaty plays a critical role as the spokesperson for the rodeo and rodeo committee. Through television appearances, radio interviews, newspaper articles, and live promotional events, Cowpaty delivers the public relations necessary to drive ticket sales and increase event visibility. Throughout the year, Cowpaty is seen by millions of spectators, creating continuous and valuable exposure for sponsors.

This visibility provides sponsors with a powerful and ongoing marketing opportunity.

Sponsorship Marketing Tools avaliable for your product or brand can include, but not limited to:

Apparel Branding: Sponsor logos may be displayed on clothing worn before, during, and after performances. Dress shirts are ideal for PR events when Cowpaty is not in costume.During each rodeo, Cowpaty provides approximately 20 minutes of in-arena entertainment, making logo placement on baggies, suspenders, and barrel highly visible to thousands of fans per performance.

Additional logo placement options include caps, jackets, and travel bags.

Mobile Advertising: Cowpaty travels countless miles throughout the rodeo season. Logos displayed on the motorhome and trailer receive constant exposure on highways and in host communities. At each rodeo, the truck and trailer are parked closest to the arena as possible and used throughout the week for equipment, props, and media interviews—functioning as a mobile billboard for the duration of the event.

Promotional Photos: After each performance, Cowpaty greets fans at the exit gates, signing autographs and taking photos. Branded promotional photos featuring sponsor logos are used for autographs and pre-rodeo publicity events. This creates long-term exposure as fans keep these items well beyond the rodeo.

Personal Appearances: Autograph sessions, in-store promotions, corporate events, and speaking engagements provide sponsors with direct engagement with targeted audiences.

Print Advertising: Professional photos and endorsements may be used in a wide range of print and digital media, including billboards, magazines, newspapers, trade publications, posters, and online advertising.

Broadcast Media: Radio and television interviews are frequently used to promote rodeos, sponsors, and the sport itself. Cowpaty is often requested for these appearances, creating additional opportunities for sponsor recognition across large viewing audiences.

Primary Sponsorship Includes:

• Selected logo placement on shirts, baggies, acts, and barrel
• Autograph and photo session with sponsor and guests after each performance
• Off-site autograph and photo appearances
• Logo inclusion on autograph photos
• Rights to use Cowpaty’s image and endorsements
• Special event appearances
• Logo placement on motorhome and trailer